I didn’t go to the Ad Congress in CamSur because I wanted to spend the weekend with my kids. But all of us in the office are excited about the Araw Awards because it is our company’s first time to join.
By noontime Saturday, we were already thrilled to know that most of our entries made it as finalists! Then the long wait began for news if these finalists garnered some metals.
By nighttime, all the text messages from Cam Sur poured in.
Gold metal for Resorts World Manila for Music. Silver for Editing.
2 Silver metals for PSBank Auto Loan TVC, Best in Strategy/Araw Excellence.
Silver for PSBank Home Loan TVC, Best in Strategy. Bronze for Araw Excellence.
Bronze for our advocacy campaign on Human Trafficking.
7 metals. A fitting yearender milestone for a company founded by seven people.