Bad News. As it turns out, our being indie worked against us as the pitch that I talked about in my last post got awarded to a multinational agency. We are pretty sure that this multinational harnessed the power of its network to show their global expertise. Our competition is a Goliath.
Good News. I was not delusional when I described our presentation in shamelessly glowing terms. The clients said they got impressed with the bold assumptions we made in the strategy, the way we went beyond the brief, the freshness and the bigness of the creatives. They also said they can’t just let us “walk out the door” without giving us a piece of their business. So while we lost the pitch, we got awarded a new account! Woohoo!!!!
We, the proud members of a small, indie agency will be regulars at this office soon.